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Author: Anastassia Kask

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In this new era of marketing, consumers’ demand for quality content and information has grown exponentially. The connection between content and enterprise SEO has become totally holistic in nature, by necessity. As marketers focus on creating content based on expertise, authority, and trustworthiness (E-A-T), ensuring that SEO and content marketing work together seamlessly across enterprises has become critical to marketing’s success. At SEJ eSummit, industry experts and leading brands shared actionable new strategies based on the latest content and enterprise SEO trends. They’re cutting...

When you publish regularly, you might be super passionate about a certain topic, but that passion doesn’t guarantee you’re going to attract the right type of prospects for your business. This often comes into play when you write your first marketing materials. Many new marketers get excited about a type of writing that doesn’t turn out to be engaging. The type of writing I’m talking about is not necessarily a mistake, but it could slow you down. How to get new customers faster When you start...